Research is showing that many of our contemporary problems, such as the rising prevalence of mental health issues, are emerging from rapid technological advancement and modernisation.
Generation Z understand the importance of sustainability, durability, and ethics, and want these reflected in the clothes they buy. Fashion for them is not about specific brand names and more about reflecting a personal identity.
Generation Z, now preschool to college age, present a challenge to marketing, branding, and the corporate establishment, say experts. Could Generation Z put an end to the age of consumerism?
For the sake of chronological order, historians and analysts use a beginning and end date for generational identification. The identification includes common behaviors and attitudes characteristic of that generation.
