Millennials are far more concerned about chemicals in the products they buy than their parents ever were. To them fabric softener is a big no-no, full of chemicals that coat fabrics with a light layer of lubrication.
Used gear is becoming a hot new commodity for many major outdoor clothing companies. It is an interesting shift that reflects Millennials' preference for environmentally friendly products.
Contrary to popular stereotypes, young men today are likely to be selfless, socially engaged and health-conscious, according to a new study from a Canadian university .
Generation Z, now preschool to college age, present a challenge to marketing, branding, and the corporate establishment, say experts. Could Generation Z put an end to the age of consumerism?
Millennials are more environmentally and socially conscious than older generations, and if companies want to cash in on their rising purchasing power or retain young, talented workers, they have to step up on environmental and social responsibility.
For the sake of chronological order, historians and analysts use a beginning and end date for generational identification. The identification includes common behaviors and attitudes characteristic of that generation.
