Generation Z understand the importance of sustainability, durability, and ethics, and want these reflected in the clothes they buy. Fashion for them is not about specific brand names and more about reflecting a personal identity.
The Pact is a set of guidelines and suggestions, including initiatives such as eliminating single-use plastic, reducing micro-pollution from synthetic materials, coming up with designs using old clothes and finding ways to recycle.
Adidas Futurecraft Loop performance running shoes can be returned to Adidas, where they will be ground up to make more shoes, again and again. The company is aiming to be using only recycled polyester in all of their products by 2024.
Reebok officially launched a new line of sneaker this week, which is “made from things that grow”, primarily corn and cotton.
France was the first country to pass a law that prevented throwing away food that neared expiration. Now they’re having a same approach to the textile industry that prohibits throwing away unsold clothes.