The company has also launched four pilot IMAX virtual reality (VR) experience centres in Los Angeles, New York City, Toronto and Shanghai.
The theater chain is working with movie studios to create short virtual reality experiences to go alongside a movie. IMAX wants to open six VR locations this year.
The high cost of equipment seems to be a hurdle the public won't pass, but location-based VR offers new opportunities for manufacturers of gear, creators of content and distributors
The IMAX VR camera will use Google Jump to create 3D, 360-degree content.
The new IMAX film "A Beautiful Planet" tapped astronauts aboard the International Space Station to take up cameras and capture "stunning footage of our magnificent blue planet — and the effects humanity has had on it over time," according to the movie makers.
he “larger-than-life” screen uses technology similar to IMAX movie theaters, taking participants through the solar system, soaring over Hawaii’s coasts, or into the music with visuals that match the beat, the IMAXShift description reads.
Dolby Cinema, Imax and Barco Escape pushed the envelope this year when it came to film presentation.
