The company has also launched four pilot IMAX virtual reality (VR) experience centres in Los Angeles, New York City, Toronto and Shanghai.
The theater chain is working with movie studios to create short virtual reality experiences to go alongside a movie. IMAX wants to open six VR locations this year.
The high cost of equipment seems to be a hurdle the public won't pass, but location-based VR offers new opportunities for manufacturers of gear, creators of content and distributors
