The company has also launched four pilot IMAX virtual reality (VR) experience centres in Los Angeles, New York City, Toronto and Shanghai.
The theater chain is working with movie studios to create short virtual reality experiences to go alongside a movie. IMAX wants to open six VR locations this year.
The high cost of equipment seems to be a hurdle the public won't pass, but location-based VR offers new opportunities for manufacturers of gear, creators of content and distributors
A team from MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) and Israel’s Weizmann Institute of Science have demonstrated a display that lets audiences watch 3-D films in a movie theater without extra eyewear.
It might seem a sensationalist claim, but with the advent of virtual reality we could be on the brink of the biggest change to the way we watch films in over a century.
The new IMAX film "A Beautiful Planet" tapped astronauts aboard the International Space Station to take up cameras and capture "stunning footage of our magnificent blue planet — and the effects humanity has had on it over time," according to the movie makers.
he “larger-than-life” screen uses technology similar to IMAX movie theaters, taking participants through the solar system, soaring over Hawaii’s coasts, or into the music with visuals that match the beat, the IMAXShift description reads.
Dolby Cinema, Imax and Barco Escape pushed the envelope this year when it came to film presentation.
Discover a new dimension to Virtual Reality with the brand new 7D Cinema Experience. 7D Cinema has become some of the most popular attractions at major theme parks, where people stand in line for hours to enjoy a 7D show.
